Turnkey Trade Show Exhibit Rentals Make Exhibiting Easy and Save Money
Renting a trade show exhibit from a reputable exhibit company in Las Vegas is a cost-effective solution. Due diligence will help you find the right company that can effectively partner with you. New exhibitors and those who have never rented a trade show exhibit before must delegate a good deal of professional services. Please visit our page Why Rent A Custom Trade Show Exhibit In Las Vegas for more information!
Some companies provide a single, fixed price, pre-show invoice.
Exhibitors are able to know exactly what the show will cost, enabling them to establish a budget and plan wise allocations of resources.
What is included in a turnkey Trade show exhibit rental?
• Professional Services.
The amount of professional services required for a rental is close to that of a purchase. The right display company located in Las Vegas can provide those services, intuitively. Exhibit design, functionality, and production scheduling are important parts of that.
• Logistics
All aspects of exhibiting at trade shows require individual forms that schedule freight, labor, electric installation, carpet, and more. Transportation of the exhibit to and from the show and coordination of labor scheduling is a part of the turnkey service. It’s important to plan ahead so that the exhibit supplier has ample time for production required to deliver the exhibit to the Advance Warehouse for the show. That enables set up to occur at the designated target move in date. Turnkey exhibit rentals include handling the details of shipping the exhibit to and from the show.
Set up and dismantle labor must occur according to the schedules the show requires for each section of the show floor. This can be a complex process for exhibitors unfamiliar with the process, especially if delays occur that require excessive overtime rate labor. Many shows today schedule set up and dismantle during overtime hours. The resulting variables can make costs skyrocket. The average union labor rate for straight time is $180 hr. per man and $270 hr. at overtime. Labor costs can skyrocket if they are not capped in a flat rate, a pre-show invoice.
• Exhibit Design
Aside from needing to get a firm cost so that you can budget and allocate your resources, the most important factor in renting a trade show exhibit is that it functions for the intended purpose. A trade show exhibit rental must deliver the marketing message effectively, provide for customer meetings, the ability to showcase product and service offerings, and enable one-on-one relationship building. After all, unlike other marketing functions, trade shows enable people to meet face to face, in person.
• Graphics specs and production
High-quality trade show graphics start with a graphic key that indicates the dimensions and locations of the exhibit design. Production art should be submitted at 150 dpi at print size. Some graphic designers who are used to providing graphics for smaller sizes don’t realize that when their work is enlarged to billboard size, it becomes pixelated and blurry. So, proofs of production art must be sent and reviewed. Once approved, graphics should then be placed on a final rendering.
After the show
• One of the benefits of turnkey rentals is that when the show is over, someone else packs up the exhibit! The exhibit supplier should store graphics for use at the next show, which saves a good deal of the cost when the exhibit is used a second time. The cost of exhibit storage is eliminated, along with the cost of pre-staging the exhibit prior to shipping it to the show
What kinds of trade show exhibits are available for turnkey rentals?
All sizes and types of trade show displays and double-deck exhibits are available for turnkey rentals.
• Double Deck Exhibit rentals are popular in Las Vegas because the alternative is so expensive. Double Decks require a high initial purchase investment with high recurring costs. They have low residual resale value. Turnkey double-deck rentals are the most cost-efficient solution for most companies who use them just once per year. It’s a “Pay only for what you use” scenario.
10 ft. and 20 ft. trade show booth rentals make sense because purchasing a custom exhibit, something most suited to the exhibitors’ needs, is expensive. Managing the shipping and labor is time-consuming. The time spent doing that takes up staff resources, which are better used elsewhere. Storage of anything larger than a portable exhibit is impractical for most companies. Again, if a company exhibits in Las Vegas just once per year, renting their exhibit and re-using the graphics at least once, provides optimal ROI.
- How important is pre-event marketing for a successful trade show experience?
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- The strategy that will lead to the highest quality results is communicating with your existing or potential customers. That’s the most basic, established strategy for all companies. Next, communicate with the customer prospect that didn’t buy, if you keep those records. Obviously, leads from your prior show, would be the second most crucial strategy. One of the biggest obstacles to receiving ROI from your show investment is the absence of quality follow-up, which must include contact info and what the prospect was interested in, so that the sales effort can be meaningful. Unfortunately, most companies don’t do this most essential function.
- If your purpose in attending the show is to inform attendees about a significant product roll-out or celebrating a milestone anniversary for the company, the investment of marking to show attendees registered for the show, would be a good investment. Banner ads, if available on the show website, can be effective. If your booth space is ample and your physical presence is strong, sponsorship or other opportunities from the show can be helpful, but expensive. In the end, a banner stand located in the concourse entrance to the show, can be very effective but only if the marketing message has minimal words. Attendees are focused on the show and won’t notice a sign along the way unless the message is so simple, they can see, absorb, and retain it. That rule applies to your trade show exhibit graphics as well!
- As always, an incentive to respond is the second most crucial strategy after an extremely concise marketing message. Your sales staff’s ability to communicate individually to those who express interest is crucial for anyone you target for shows.
- What follow-up strategies are effective post show?
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- The purpose of trade shows is to facilitate one-on-one communications. In every case, booth staff must have places to record customer contact information and space to write a brief note about the solution they seek. Post-show follow-up is a top priority. If that follow-up does not acknowledge the customer’s stated needs, forcing them to explain why they came to your booth in the first place, the effort can backfire.
- The most effective post-show follow up includes information discussed on the show floor for two reasons. First and foremost, it demonstrates that a relationship has been formed. Second, it’s an opportunity to discuss customer needs without the time constraints of the trade show environment.
Turnkey exhibit rental services from Image Design Exhibit Rentals – FAQ
WHEN IS THE BOOTH SET UP SCHEDULED?
All shows establish days and times for each section of the trade show floor, starting from the farthest point from the loading dock. That facilitates safe and efficient delivery of crated exhibits. We always ship to the Advance Warehouse so that we’re ready to start set up immediately at the target move-in date and time assigned to your booth location.
WHEN ARE GRAPHICS FILES REQUIRED?
Final graphic production files should be received 30 days prior to the show to allow enough time for production, proofing and packing with the exhibit. It’s important to not underestimate the amount of time required to create high quality trade show graphics in terms of effective marketing and quality production files.
WHAT ARE YOUR LEAD TIMES AND RUSH FEES
Turnkey Rental lead times depend on the size of the exhibit. 10 ft. and 20′ exhibit production time requires a final order 30 days before the show; 50 days for larger island booth exhibits and 60 days for double deck exhibits. Large double deck exhibits require 90 day lead times. Rush charges are determined on a case by case basis.
WHAT HAPPENS TO MY GRAPHICS AFTER THE SHOW?
We store your graphics at N/C for your next show! Re-using your graphics for a second show reduces the cost of your second rental!
CAN YOU CUSTOMIZE YOUR EXHIBIT DESIGNS
Yes, we can customize any of the 50 designs, from 10 ft. booths to Double Deck exhibits we offer! You can learn more about us here. Customization options include windows for offices, extra tall graphic mural walls, and ceilings on top of the second level for noise reduction inside the convention center and outside for shade. We provide a number of workstations and free-standing counters, refrigerators, and other accessories. All published designs are provided on our website with a full set of CAD drawings for the structure, with a graphic key. We work with you to ensure that all your needs are met and provide a photo-realistic rendering with your graphics shown upon completion of your order.
OUT OF VENUE FEES FOR DISPLAY RENTALS OUTSIDE LAS VEGAS
We provide excellent quality and service in cities across the US from our Las Vegas location. Our supervisor manages set up and dismantle so that you are assured of the same level of professional services to ensure that you have the best experience possible. Our added shipping and travel expenses incur additional costs for single-level exhibits close to the amounts listed below:
This chart indicates additional costs for rentals outside Las Vegas
HOW WILL YOUR CREW GET INTO THE SHOW?
We’ll help you file an “Exhibitor Appointed Contractor”(EAC) form with the show. This form tells the show that you are designating us as your install/dismantle contractor. Once the show receives the completed EAC form, we provide the required Certificate of Insurance. This process can take 7-10 days and must be done before the show deadline.
Las Vegas Trade Show Rental Specialists
We look forward to partnering with you to make your next show, your best show!
View our Ordering Terms here.